Pitch Presentations with Potential Clients
We start by determining the profiles of your most likely customers and the pain points your technology solution addresses. From there, we develop messaging for thoughtful email campaigns and compelling presentation material for you to demonstrate (“demo”) your solution to qualified leads. To ensure success, we will practice the presentation and prepare for the tough objections potential clients will likely raise.
Our success will be linked to the high-quality contact lists that I will develop for our email outreach campaigns. My compensation will be linked directly to the number of meetings you have with potential clients and closed deals.
Government Relations:
We start with establishing your desired outcome and work backwards to identify how and when to make an intervention. Our approach will seek to align your “ask” with a realistic implementation track that links to the goals of government decision-makers. We then develop communications material that will help you deliver a compelling case to decision-makers, stakeholders, and the media.
I will help you analyze the decision history, media exposure and external political environment, along with the legislative activity and government announcements related to your set of issues. Political engagement efforts will help you raise your organization’s profile, enhance your reputation, and ultimately help you deliver a compelling “ask” when speaking with government officials.
Written Budget/Legislation Submission:
I can help you prepare a prompt and compelling written submission as part of a pre-budget consultation or in response to a proposed legislative or regulatory change. This often involves evaluating the available data, conducting surveys with clients/stakeholders, and evaluating our position relative to the other actors involved.
Research & Policy Analysis:
I will work with you to develop an evidence-based case for your policy proposals. I can assist you in understanding what we can learn from other jurisdictions and how available data can support the change you seek. My research efforts will help you develop a defensible case to support your engagement with government officials.
Briefing Notes & Jurisdictional Scans:
Do you need to get-up-to speed on an issue fast? I can develop comprehensive briefing notes and jurisdictional scans in time for your critical meeting with government decision-makers.
Community Engagement:
Community feedback heavily influences the decisions that government officials make. I can help you develop a meaningful dialogue with residents and stakeholders that will establish clarity around the challenges and opportunities related to your project. I can also help you develop a public engagement strategy that will channel grassroots community support for your project.
Measuring Performance and Impact:
I can help you measure the outcomes and impacts of the services and programs you offer to allow you to make better decisions. Evaluation efforts can validate the broad impact of your work, which is especially important when dealing with government decision-makers. Having the data to back-up your case will also allow your team to take full advantage of potential partnership and funding opportunities.
E-Newsletter Development & Execution:
To better communicate with your clients, stakeholders, and members, I can assist you in refining your stakeholder email newsletter. I can also train your staff on techniques to optimize new subscribers and the overall open rate.
Conference Coordination:
From selecting the venue, to liaising with potential speakers, to developing the marketing materials, I can coordinate your next conference from end-to-end to support your advocacy and member engagement goals.
Media Outreach & Stakeholder Contact Lists:
I can help you develop an effective media outreach strategy which will include a compelling press-release, engagement plan, contact lists and a national newspaper op-ep. I can also help you develop your key messaging for anticipated media interviews.
Do you need a media or contact list fast? Below are some of the up-to-date lists I can deliver to you.
- Toronto/GTA Media List (Name, Email, Phone, Fax, Website, Twitter)
- Toronto/GTA Ethnic Media List (Name, Email, Phone, Fax, Website, Twitter)
- Specialized Stakeholder Lists
Procurement Support:
Do you have a proven technology that can help the government save money and improve the quality of service it delivers to the public? I can help government decision-makers understand the value of your product before a request for proposal (RFP) materializes. We will work together to introduce the benefits of your product and position you for a pilot project or a winning RFP submission.